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Launched in 2012, the Roc Solid Ready Bag is given to parents who have recently learned that their child has cancer and will be undergoing a long series of treatments. The bag contains everything the family might need during an unexpected hospital stay, which often happens immediately after diagnoses, including a blanket, toiletries, pens, journals, coloring books, a preloaded debit card, quarters for the vending machines and an Amazon Kindle Fire.
During the early stages of cancer diagnosis and treatment, families are often left feeling shocked and helpless. Although it is a small gesture, the Roc Solid Ready Bag sends the message that they are not alone on the journey. When their thoughts are consumed by the reality of cancer and caring for their child, Roc Solid is there to help by providing the basic necessities.
Valued at $400 each, the Roc Solid Ready Bag program is one that sponsors can easily become involved in. A number of children’s hospitals have requested bags for their patients, and based on the opportunity for fast growth, Roc Solid plans to quickly expand the program nationwide.